Evolving an established brand identity to bring greater refinement, flexibility and consistency, while injecting fresh energy into its visual expression.
CNX Therapeutics asked us to evolve their existing brand identity, building on its foundations to bring greater energy, refinement and flexibility to their visual style.
Alongside the identity development, we created comprehensive brand guidelines to provide clarity on how the refreshed identity should be applied, helping to ensure a consistent and cohesive brand presence across all communications.
The logo was retained, with the brand development working around this core style.
We expanded the colour palette to include a second bold, contrasting colour, injecting warmth and vibrancy into the predominately cool colour palette.
We created a set of hero images, for use throughout the brand, such as in social media posts, presentations and event stands. These images add flexibility to their visuals, removing the need to rely on generic stock imagery.
Along with the hero images, we also created two sets of vector graphics to give the brand a versatile and easy to use asset bank; the were simple line icons and cluster illustrations each with their own theme relating to the business.
Refreshed policy documents
Social Media
Updated Powerpoint decks
For consistency across all departments.
Event Installation
