CLOGAU GOLD CHRISTMAS
Illustration system creation and designs for social -
Christmas 2020
Branding - Illustration - Design
The Brief
Following on from the Christmas TVC campaign, a brief was set to create a visual style which would tie in with the visual style of the TVC and could be used alongside this campaign, product visuals and user generated content on Clogau's social channels.
User generated content was key, it was part of the social strategy for the season and involved Clogau's audience sending in their own photos based on a different topic each week. The brand graphics had to decorate these images, ensuring they retained brand style and an attractive appearance when used on Clogau's social pages, without taking away from the images or appearing too busy.
The Illustration System
The Clogau Christmas illustration system was developed to look hand drawn and crafted, portraying a natural Christmas, whilst still retaining an elegant and premium feel.
Textures, dry-media and charcoal brushes, with eroded edges, help to create this look, whilst muted, natural colours combined with the light Clogau pink and traditional candy cane red further the classic Christmas style.
Clogau Christmas 2020 Illustration Bank
The illustration system in use across different social posts
Campaign Imagery
User Generated Content
