THE NATIONAL FARMER'S UNION (NFU)

NFU and NFU Cymru were my client for a couple of years, in that time I worked on a range of projects for them, including the selection below.

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During this time we worked on developing their brand, key messaging and house design. As their communications vary greatly in their offering, one publication could be very copy heavy, while the other may be a rewards booklet containing only member offers, we ensured we developed a style which would be versatile enough to work across all formats. Their brand green was kept prominent but by incorporating opacity effects, we heightened it's appearance, providing a more contemporary look whilst allowing the copy to become more bold and without taking away from the imagery.