NFU MEMBER RENEWAL PACK
A comprehensive, personalised pack sent out to National Farmer Union members each year, detailing services, offers and highlights from the last year.
Design
The Brief
To design an NFU member renewal pack, comprising of a range of documents, such as a professional services booklet, advising the user on which benefits their specific membership entitles them to, a rewards booklet full of offers and discounts on a range of brands, NFU wins of the last year, a new membership card, wall planner and bill.
I have worked on two renewal projects, the 2020 and 2021 packs. The packs were designed throughout using the updated NFU brand styling, ensuring a cohesive, identifiably NFU end result across all elements, with the 2021 edition containing more flourishes of the NFU Lime Green brand colour, in order to differentiate from the previous years' design yet retain the core NFU appearance.
NFU Campaign Guidelines on screen with interactive content tab
NFU Renewal Pack envelope 2020-
four designs were created, two for NFU Cymru, one Cash and one Debit, with the other two being for NFU, Cash and Debit.
NFU Renewal Pack 2021 -
Member rewards 44 page booklet
Rewards Booklet - extract of pages
Each section of the booklet used an NFU brand colour for distinction and ease of use, with the primary brand green being used consistently throughout the booklet to highlight the offers.
NFU Member Card 2020-21
NFU Policy Inserts 2020 -
These were created for NFU and NFU Cymru, with the latter having both Welsh and English versions
NFU Professional Services Booklet 2021
NFU Wallplanner 2021
